California Milk Processor Board : Time to Go to Bed

Go to sleep.

Published On
Oct 05, 2012

Editor's Pick

Grupo Gallegos and the California Milk Processor Board are out to create a new "milk-drinking" moment for Hispanic kids -- and bedtime is it. A charming animated ad, "Time to Go to Bed," (not to be confused with "Go The F*ck to Sleep") that runs in the early evening on Spanish-languge networks.

Produced by Flamboyant Paradise out of Buenos Aires, milk drops help a boy fall asleep. Read more about the campaign, which includes storybooks and a blogger movement, in behind the work.