Activision Depicts a Terrifying, Believable Future In 'Call of Duty: Black Ops 3' Teaser

Retinal Chips, 'Super Soldiers' and Modified Athletes Feature in Game's Dystopian Vision

Published On
Apr 23, 2015

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Activision's "Call of Duty" transports us into a future dystopia that's both terrifying and believable in another "documentary" for the game, this time promoting its much-anticipated launch, Black Ops 3.

The teaser trailer, "Ember," by 72andSunny creates a timeline from the 1990s stretching into the late 21st century, combining both real news clips and live-action footage, showing how technology takes us into an era where "modified" athletes compete in the Olympics, consumers buy retinal chips at the mall and protestors rail against a kind of evil Big Science. There's also a suggestion that all this technology has created some kind of "super soldier" using technologies such as neural connection and bionic limbs. The film ends by asking, "How far will we go?"

A longer trailer will be out this weekend, while Black Ops 3 itself will be released this fall.


Apr 23, 2015
Brand :
Client :
Agency :
Chief Executive Officer :
John Boiler
Chief Creative Officer :
Glenn Cole
Chief Strategy Officer :
Matt Jarvis
Creative Director, Writer :
Josh Fell
Creative Director, Designer :
Rey Andrade
Writer :
Jed Cohen
Senior Writer :
Kako Mendez
Senior Designer :
Robbin Ingvarsson
Director, Strategy :
John Graham
Senior Strategist :
Daniel Teng
Chief Production Officer :
Tom Dunlap
Director, Film Production :
Sam Baerwald
Brand Director :
Simon Hall
Brand Manager :
Brian Kim
Brand Coordinator :
Jack Young
Broadcast Business Affairs Director :
Amy Jacobsen
Business Affairs Director :
Alex Lebosq
Business Affairs Manager :
Kelly Ventrelli
Business Affairs Manager :
Beau Thomason
Business Affairs Manager :
Casey Brown
Group Brand Director :
Mike Parseghian
Group Creative Director :
Frank Hahn
Executive Film Producer :
Dan Ruth
Film Producer :
Shannon Worley
Production Coordinator :
Alissa Stevens
Co-Head of Strategy/Group Strategy Director :
Bryan Smith

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