Activision Depicts a Terrifying, Believable Future In 'Call of Duty: Black Ops 3' Teaser
Retinal Chips, 'Super Soldiers' and Modified Athletes Feature in Game's Dystopian Vision
Editor's Pick
Activision's "Call of Duty" transports us into a future dystopia that's both terrifying and believable in another "documentary" for the game, this time promoting its much-anticipated launch, Black Ops 3.
The teaser trailer, "Ember," by 72andSunny creates a timeline from the 1990s stretching into the late 21st century, combining both real news clips and live-action footage, showing how technology takes us into an era where "modified" athletes compete in the Olympics, consumers buy retinal chips at the mall and protestors rail against a kind of evil Big Science. There's also a suggestion that all this technology has created some kind of "super soldier" using technologies such as neural connection and bionic limbs. The film ends by asking, "How far will we go?"
A longer trailer will be out this weekend, while Black Ops 3 itself will be released this fall.
Credits
- Date
- Apr 23, 2015
- Brand :
- Activision
- Client :
- Activision
- Agency :
- 72andSunny
- Chief Executive Officer :
- John Boiler
- Chief Creative Officer :
- Glenn Cole
- Chief Strategy Officer :
- Matt Jarvis
- Creative Director, Writer :
- Josh Fell
- Creative Director, Designer :
- Rey Andrade
- Writer :
- Jed Cohen
- Senior Writer :
- Kako Mendez
- Senior Designer :
- Robbin Ingvarsson
- Director, Strategy :
- John Graham
- Senior Strategist :
- Daniel Teng
- Chief Production Officer :
- Tom Dunlap
- Director, Film Production :
- Sam Baerwald
- Brand Director :
- Simon Hall
- Brand Manager :
- Brian Kim
- Brand Coordinator :
- Jack Young
- Broadcast Business Affairs Director :
- Amy Jacobsen
- Business Affairs Director :
- Alex Lebosq
- Business Affairs Manager :
- Kelly Ventrelli
- Business Affairs Manager :
- Beau Thomason
- Business Affairs Manager :
- Casey Brown
- Group Brand Director :
- Mike Parseghian
- Group Creative Director :
- Frank Hahn
- Executive Film Producer :
- Dan Ruth
- Film Producer :
- Shannon Worley
- Production Coordinator :
- Alissa Stevens
- Co-Head of Strategy/Group Strategy Director :
- Bryan Smith
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