In the latest AICP call for entries for its annual show, we discover how Leonardo da Vinci delivered 'the most recognized health & fitness campaign in history'. How? By creating the Vitruvian man in an effort to get Italian guys off the meatballs and pasta, and increase the coutnry's birthrate.
The spot is part of the 'All advertising is art' campaign by the AICP. The previous spot, also by VCU Brandcenter, used the Sistine Chapel as a case study.