In the first brand campaign for online medical booking system ZocDoc, director David Shane brings his trademark black humor to the world of medical matters. In the ad seen here, a woman calls her doctor from her open-plan office and has to describe an embarrassing personal condition over the phone as a colleague hovers over her desk. In another spot, a woman resorts to making up a tale about rabies just to get a doctor's appointment. They're funny films, but they also make the point effectively: with ZocDoc, you can do it all online and avoid such humiliation. The campaign is by Goodby Silverstein & Partners, New York.