Even Multimillionaires Have Everyday Niggles in These Lottery Ads

Campaign for Euromillions Explores Life's 'Nicer Problems to Have'

Published On
Sep 07, 2016

Editor's Pick

Even the super-wealthy have niggly little everyday problems in the latest ads from U.K. lottery operator Camelot, promoting its EuroMillions draw.

You know those times you lie awake at night listening to a dripping faucet? Well, that's happening to the middle-aged couple in the spot seen here, except the drip is coming from a ridiculously over-the-top water feature in the foyer of their palatial new home.

Another spot sees a couple having trouble finding a parking spot -- for their enormous super-yacht.

The ads, by Abbott Mead Vickers BBDO, end with the line "Nicer problems to have." Directed by James Rouse at Outsider, they are the first in a series that will all feature the troubles of multi-millionaires, running to the end of October.


Sep 07, 2016
Abbott Mead Vickers BBDO
Camelot EuroMillions
Camelot EuroMillions

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