This campaign created a 'perfume' for babies to highlight toxic chemicals

Work by FCB lobbied European Parliament members on Polish Mother's Day

Published On
May 31, 2022

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Members of the European Parliament may have been shocked to receive a gift last week that purported to be a "perfume" for babies, with the name "My First Poison."

It was part of a hard hitting campaign by Clovin, an eco chemicals producer, to highlight toxic chemicals in everyday items and how they can find their way into breast milk.

According to Clovin, while the European Union has promised to protect babies from endocrine-disrupting chemicals, it's not enough to ban them in baby bottles. The company believes that as long as suspected endocrine disruptors can be still legally used in detergents and cosmetics, they get into the water we drink, the air we breathe, and into breast milk.

The campaign was created by Warsaw-based agency FCB&The Milkman. The gift was sent out last week on Poland's Mother's Day (May 26), along with a link to a petition against such chemicals.


May 31, 2022
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