Seattle Seahawks cornerback Richard Sherman is the newest addition to Campbell's 17-year "Mama's Boy" campaign. In this two-minute action-packed web film "Copter Caper," created out of Y&R New York, the football pro's mom Beverly enlists a team of superfans to deliver her son a bowl of Campbell's Chunky soup.
From the theme song to its comic book-style captions, Mom's adventure with a gang of unlikely heroes emulates '60s superhero series shows like Batman.. The campaign will extend into an animated video in the next few weeks -- the cartoon cast of characters can be seen here.
In addition, :60, :30 and :15-second versions of the film will debut on TV and online today. Read more about the campaign on adage.com