Don't Go Camping Without a Trusted Battery, Warns Duracell's Latest Spot

Andreas Nilsson Helms Humorous Ad for the Battery Brand

Alexandra Jardine

Published On

May 16, 2017

Editor's Pick

Duracell is continuing its "Trust is Power" themed campaign with a new spot helmed by Volvo "Epic Split" director Andreas Nilsson.

This one concerns a camping trip, and all the things that could go wrong thanks to the seemingly unimportant move of taking the wrong battery. Our camper doesn't bother to use a Duracell battery in his torch, and next thing he knows he's stumbling in the dark, rolling through a campfire wrapped in a non flame-retardant tent and ending up in a muddy pigsty. (The "catastrophic consequences" theme reminds us of DirecTV's long-running ads.)

Wieden & Kennedy New York is behind the campaign, with production via Biscuit.

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Credits

Date: May 16, 2017

Brand :: Duracell

Client :: Duracell

Executive Creative Director :: Karl Lieberman

Creative Director :: Jaclyn Crowley

Creative Director :: Eric Helin

Copywriter :: Brock Kirby

Art Director :: Sezay Altinok

Head of Integrated Production :: Nick Setounski

Executive Producer :: Alison Hill

Associate Producer :: Alexey Novikov

Director, Brand Strategy :: Dan Hill

Director, Strategy :: Sean Staley

Brand Strategist :: Cristina Pansolini

Social Strategist :: Liz Lightbody

Account Director :: Mike Welch

Management Supervisor :: Meghan Mullen

Account Supervisor :: Mike Mueller

Account Executive :: Jamie Robinson

Comms Planner :: Stuart Augustine

Business Affairs :: Michael Moronez

Project Manager :: Ava Rant

Traffic Manager :: Sonia Bisono

Traffic Manager :: Andy Hume

Production Company :: Biscuit

Local Service Company :: Story

Director :: Andreas Nilsson

Managing Director :: Shawn Lacy

Executive Producer :: Holly Vega

Head of Production :: Rachel Glaub

Head of Production :: Mercedes Allen

Line Producer :: Jay Veal

Production Supervisor :: Jennifer Berry

Editorial Company :: Rock Paper Scissors

Editor :: Carlos Arais

Producer :: Ashley Bartell

Cutting Assistant :: Christopher Fetsch

Visual Effects Company :: The Mill

Executive Producer :: Melanie Wickham

Producer :: Clairellen Wallin

Visual Effects Supervisor :: Westley Sarokin

2D Lead Artist :: Mikey Smith

2D Artist :: Sungeun Moon

2D Artist :: Molly Intersimone

2D Artist :: Chris Sonia

Coordinator :: Zachary Franciose

Telecine Company :: CO3

Colorist :: Tom Poole

Mix Company :: Sound Lounge

Mixer :: Justin Kooy

Agency :: Wieden & Kennedy - New York

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Project Type

Video