Duracell is continuing its "Trust is Power" themed campaign with a new spot helmed by Volvo "Epic Split" director Andreas Nilsson.
This one concerns a camping trip, and all the things that could go wrong thanks to the seemingly unimportant move of taking the wrong battery. Our camper doesn't bother to use a Duracell battery in his torch, and next thing he knows he's stumbling in the dark, rolling through a campfire wrapped in a non flame-retardant tent and ending up in a muddy pigsty. (The "catastrophic consequences" theme reminds us of DirecTV's long-running ads.)
Wieden & Kennedy New York is behind the campaign, with production via Biscuit.