Toyota Takes Passengers For A Rollercoaster Ride In A Camry
Ad Aimed At Proving Car Isn't Boring Shows Real-Life Participants In Event At Six Flags
Published On
Oct 30, 2013
Editor's Pick
Toyota's latest commercial for its Camry shows a real-life event that the brand staged at Six Flags Magic Mountain over Labor Day weekend in September. To prove that the Camry is a thrilling ride, as well as a safe and reliable model to do your grocery shopping in, stunt drivers took amusement park goers through a course of twists, turns, tunnels and steep climbs in a Camry SE and Camry LXE Hybrid. Participants could place their phones in a holder to record a "Selfie video" of their ride as a souvenir to share on social media. The ad, by Saatchi & Saatchi LA, also nicely captures their reactions.
Credits
- Date
- Oct 30, 2013
- Agency :
- Saatchi & Saatchi-Los Angeles
- Brand :
- Toyota
- Client :
- Toyota
- Executive Creative Director :
- Margaret Keene
- Executive Creative Director :
- Chris Adams
- Associate Creative Director, Copywriter :
- Evan Brown
- Art Director :
- John Kritch
- Executive Producer :
- Richard Bendetti
- Associate Producer :
- Alex Granieri
- Senior Integrated Producer :
- Julie Notaro
- Senior Integrated Producer :
- Amy Jo Deguzis
- Production Company :
- Bandito Brothers
- Executive Producer :
- Suzanne Hargrove
- Cinematographer :
- Shane Hurlbut
- Line Producer :
- Ryan Slavin
- Director :
- Mike "Mouse" McCoy
- 2nd Unit Director :
- Jacob Rosenberg
- Editing Company :
- Bandito Post
- Post Producer :
- Rebecca Jameson
- Post Producer :
- Mike Goble
- Editor :
- Jeff Tober
- Colorist :
- Mark Osborne
- Sound Design :
- Kim Christensen
- Mix :
- Rohan (Lime Studios)
- Senior Print Producer :
- Rachel Dallas-Noble
- Senior Art Producer :
- Angee Murray
- Senior Project Manager :
- Angela Montoya
- Group IM Director :
- Andrew Corpman
- Account Director :
- Vickie Stafford
- Strategic Planning Director :
- Evan Ferrari
- Associate Director, Business Affairs :
- Biba Millstein
- Behind the Scenes Editor :
- Tracy Hof
Need a credit fix? Contact the Creativity Editors
Industry
Project Type
