Toyota Takes Passengers For A Rollercoaster Ride In A Camry

Ad Aimed At Proving Car Isn't Boring Shows Real-Life Participants In Event At Six Flags

Published On
Oct 30, 2013

Editor's Pick

Toyota's latest commercial for its Camry shows a real-life event that the brand staged at Six Flags Magic Mountain over Labor Day weekend in September. To prove that the Camry is a thrilling ride, as well as a safe and reliable model to do your grocery shopping in, stunt drivers took amusement park goers through a course of twists, turns, tunnels and steep climbs in a Camry SE and Camry LXE Hybrid. Participants could place their phones in a holder to record a "Selfie video" of their ride as a souvenir to share on social media. The ad, by Saatchi & Saatchi LA, also nicely captures their reactions.


Oct 30, 2013
Agency :
Saatchi & Saatchi-Los Angeles
Brand :
Client :
Executive Creative Director :
Margaret Keene
Executive Creative Director :
Chris Adams
Associate Creative Director, Copywriter :
Evan Brown
Art Director :
John Kritch
Executive Producer :
Richard Bendetti
Associate Producer :
Alex Granieri
Senior Integrated Producer :
Julie Notaro
Senior Integrated Producer :
Amy Jo Deguzis
Production Company :
Bandito Brothers
Executive Producer :
Suzanne Hargrove
Cinematographer :
Shane Hurlbut
Line Producer :
Ryan Slavin
Director :
Mike "Mouse" McCoy
2nd Unit Director :
Jacob Rosenberg
Editing Company :
Bandito Post
Post Producer :
Rebecca Jameson
Post Producer :
Mike Goble
Editor :
Jeff Tober
Colorist :
Mark Osborne
Sound Design :
Kim Christensen
Mix :
Rohan (Lime Studios)
Senior Print Producer :
Rachel Dallas-Noble
Senior Art Producer :
Angee Murray
Senior Project Manager :
Angela Montoya
Group IM Director :
Andrew Corpman
Account Director :
Vickie Stafford
Strategic Planning Director :
Evan Ferrari
Associate Director, Business Affairs :
Biba Millstein
Behind the Scenes Editor :
Tracy Hof

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