Lynx Celebrates 18th Birthday With Digital Art Project
Deodorant Brand Commissions Artists For Tumblr Artworks And Holds Contest
Nov 19, 2013
Unilver's Lynx deodorant (Axe in the U.S.) is celebrating the 18th birthday of its oldest fragrance -- Lynx Africa -- with a digital art campaign. The brand has invited 17 artists to create artworks marking its coming of age. They include Gif-iti artist INSA,Tumblr artist Jim'll Paint It, and rapper ItsNate. Their work will be published daily on a tumblr site, where visitors can also compete with their own work to be the 18th artist to be featured. The activity is by the U.K's TMW.