Unilver's Lynx deodorant (Axe in the U.S.) is celebrating the 18th birthday of its oldest fragrance -- Lynx Africa -- with a digital art campaign. The brand has invited 17 artists to create artworks marking its coming of age. They include Gif-iti artist INSA,Tumblr artist Jim'll Paint It, and rapper ItsNate. Their work will be published daily on a tumblr site
, where visitors can also compete with their own work to be the 18th artist to be featured. The activity is by the U.K's TMW.