'Can I Be Gay in the Army?' British Military Answers in Controversial Campaign
Campaign by Karmarama Has Been Accused of Political Correctness
Jan 15, 2018
The British Army this weekend debuted a major new campaign that focuses on "belonging," aimed at boosting falling recruitment by showing all recruits are welcome. Addressing sensitive issues of sexuality, religion and emotional doubts that might hinder people from joining the military, the ads, by Karmarama, have already been deemed controversial, with some asking whether they are catering to the "snowflake" generation by being overly politically correct.