SPCA/MINI : Can You Teach a Dog to Drive?

Spoiler: Yes.

Published On
Dec 05, 2012

Editor's Pick

Here's a really, really good reason to adopt a dog from the SPCA: It can drive. The Auckland arm of the Society for the Prevention of Cruelty to Animals teamed up with DraftFCB and MINI Cooper to teach dogs how to operate a car, in the hopes that it will draw attention to the talented and uber-adorable pooches that are up for adoption at the agency. The car company built a special vehicle that the dogs could actually drive, and trained Porter, Ginny and Monty, among others to become the world's first driving dogs.

It's a smart way to get some attention towards what's undoubtedly a worthy cause, satiating the interwebz never-ending thirst for amazing animal videos while actually doing some good.

Update: On Monday, Dec. 10, Porter, the 10 month old beardie cross, drove a MINI Countryman down a road and -- get this -- turned a corner, proving that you can teach a dog new tricks.

Credits

Date
Dec 05, 2012
Brand:
SPCA/MINI
Client:
SPCA/MINI
Agency:
DraftFCB-Auckland
Executive Creative Director:
Regan Grafton
Executive Creative Director:
Tony Clewett
Creative:
Matt Williams
Creative:
Peter Vegas
Head of TV:
Esther Watkins
TV Producer:
Sarah Yetton
Director/Editor/Cinematography:
Marco Siraky
Head of Post Production:
Blaire Walker
Senior Designer:
Nick McFarlane
Interactive Designer:
Catherine Chi
Head of Digital Production:
Kevin Akers

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Project Type