Suave : Can You Tell?

Now that's a product demo.

Published On
Jul 22, 2011

Editor's Pick

Droga5 New York tests consumers' Hair-Q with Can You Tell, a series of wacky online quizzes asking visitors to decipher which of two lookalike models were styled by Suave's Professionals haircare line, or with professional salon brands. From the looks of it, requirements for the models used went way beyond just looking good, as they undergo everything from a pillow beating and workout, to a windstorm. The continuing effort, which actually launched in the spring, awards those who take the tests with coupons discounting products in the Professionals line.

Credits

Date
Jul 22, 2011
Brand:
Suave
Client:
Suave
Agency:
Droga5
Chairperson:
David Droga
Executive Creative Director:
Ted Royer
Executive Creative Director:
Nik Studzinski
Associate Creative Director:
Kim Mok
Copywriter:
Graham Douglas
Director, Strategy:
Chet Gulland
Head of Integrated Production:
Sally-Ann Dale
Interactive Executive Producer:
Andrew Allen
Head of Digital Operations:
Mike Janensch
Digital Producer:
Toph Brown
Broadcast Producer:
Dana May
Broadcast Producer:
Sam Kilbreth
Production Company:
AOL
Art Director:
Kenny Kim

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Project Type