Suave : Can You Tell?
Now that's a product demo.
Published On
Jul 21, 2011
Editor's Pick
Droga5 New York tests consumers' Hair-Q with Can You Tell, a series of wacky online quizzes asking visitors to decipher which of two lookalike models were styled by Suave's Professionals haircare line, or with professional salon brands. From the looks of it, requirements for the models used went way beyond just looking good, as they undergo everything from a pillow beating and workout, to a windstorm. The continuing effort, which actually launched in the spring, awards those who take the tests with coupons discounting products in the Professionals line.
Credits
- Date
- Jul 22, 2011
- Brand :
- Suave
- Client :
- Suave
- Agency :
- Droga5
- Chairperson :
- David Droga
- Executive Creative Director :
- Ted Royer
- Executive Creative Director :
- Nik Studzinski
- Associate Creative Director :
- Kim Mok
- Copywriter :
- Graham Douglas
- Director, Strategy :
- Chet Gulland
- Head of Integrated Production :
- Sally-Ann Dale
- Interactive Executive Producer :
- Andrew Allen
- Head of Digital Operations :
- Mike Janensch
- Digital Producer :
- Toph Brown
- Broadcast Producer :
- Dana May
- Broadcast Producer :
- Sam Kilbreth
- Production Company :
- AOL
- Art Director :
- Kenny Kim
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Project Type