The camouflage patterns on these t-shirts reflect our hidden struggles with mental health

Effort from the Canadian Mental Health Association incorporates Ka-Young Lee's intricate illustrations

Published On
Feb 19, 2020

Editor's Pick

People struggling with mental health issues can often feel like they’re fighting a losing battle. A new project from The Canadian Mental Health Association illustrates the sometimes hidden battle happening right out in the open.

“Mental Fatigues” turns images of hardship—people wrestling with anxiety disorder, substance use disorder or mental health in the workplace—into camouflage patterns. The military-style fatigues were created by Canadian artist Ka-Young Lee, as part of a campaign by Taxi Toronto.

“The Mental Fatigues apparel line illustrates an important insight about our mental health: when we camouflage our struggles, we hide from the help we need,” said Margaret Eaton, national CEO of the CMHA in a statement.

A limited run of shirt printed with the patterns is available at www.mentalfatigues.ca for CA$40 each, with all proceeds benefiting CMHA.

Credits

Date
Feb 19, 2020
Client:
The Canadian Mental Health Association
Agency:
TAXI-Toronto
Executive Creative Director:
Alexis Bronstorph
Executive Creative Director:
Kelsey Horne
Associate Creative Director Art Director:
Lorne Heller
Associate Creative Director:
Justin Luu
Illustrator:
Ka-Young Lee
Head of Production:
Cherie O'Connor
Integrated Producer:
Kelsey-Lynn Coradetti
Producer:
Dennis Soler
Director of Operations:
Joyce Ho

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