Canadian Tire : Christmas Spirit Tree

Tweets will light your way.

Published On
Dec 16, 2011

Editor's Pick

Tribal DDB Toronto's Christmas tree installation in a Toronto train station is powered by the Christmas Spirit, that is, tweets and online posts that have to do with Christmas. Everytime someone shares a Christmas message online, the tree lights up, the color depending on whether it was through a social networks, new media, the websiteor forums. A live feed is available on the site and the making of -- including the tech used -- is shown in this video.

Credits

Date
Dec 16, 2011
Brand:
Canadian Tire
Client:
Canadian Tire
Agency:
Tribal DDB-Toronto
Creative Director:
LP Tremblay
Creative Director:
LP Tremblay
Technology Director:
Joe Dee
Associate Creative Director, Art Director:
Mara Binudin
Associate Creative Director, Copywriter:
Ryan Lawrence
Director, Production:
Catherine Kim
Designer:
Roger Dario
Tribal Developer:
Paul Sham
Developer:
Moment Factory
Developer:
Igniter
Developer:
Dana Brousseau
Developer:
Rob Etmanski
Media Lead:
Chris O'Hara
Production Company:
IMA Outdoor
Installation:
Cube Productions
Installation:
Keystone Studios
Mobile Credits:
Textopoly
PR:
Greg Vallentin
Community Cultivator:
Laura Muirhead
Other:
Sysomos
Other:
Moderation.Pro
Social Media Director:
Ed Lee

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Project Type