This Canal+ Ad Is a Touching Tale of an Ardent Fan Who Misses Every Game

Ad Promotes Broadcaster's Coverage of This Weekend's 'Clasico' Game

Published On
Feb 02, 2016

Editor's Pick

It might be all about the Super Bowl in the U.S,, but in France, they're gearing up for the "Clasico" -- an epic annual game between Olympique de Marseille (OM) and Paris Saint Germain, this year set to be broadcast on Feb. 7.

In this spot for Canal+, which has had exclusive rights on the live broadcast for 20 years, we're introduced to an ardent OM fan who hasn't seen his home team play in 30 years -- even thought he's been present for all their games. The reason? He's a stadium security guard, who must sit with his back to the players.

Thankfully, today's multi-screen technology means that things are changing; one day, his adoring daughter brings a tablet to the match and sits by him, so he can watch all the action on screen. (We're assuming that this isn't too distracting from his actual job.) It's truly touching.

The ad is by BETC Paris, and will run online and on French TV.

Credits

Date
Feb 02, 2016
Agency:
BETC-Paris
Brand:
Canal+
Client:
Canal+
Client:
Guillaume Boutin
Client:
Audrey Brugre
Client:
Jordane De Vilaret
Client:
Estelle Delage
Agency Management:
Bertille Toledano
Agency Management:
Guillaume Espinet
Agency Management:
Elsa Magadoux
Agency Management:
Marie Lequime
Agency Management:
Jrmy Taffin
Executive Creative Director:
Stphane Xiberras
Creative Director:
Olivier Apers
Art Director:
Thomas Renaudin
Copywriter:
Paul Delmas
TV Producer:
David Green
TV Producer:
David Brakha
Production House:
Control Films
Director:
Edouard Deluc
Sound Production:
LGM

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