Cancer Research U.K. : Packet Racket

Stunning cigarette packaging.

Published On
Apr 30, 2012

Editor's Pick

Nice work from Cancer Research U.K. and AMV BBDO shows kids talking about what they think of when they look at certain packaging. It's a clear, no-nonsense way of getting the organization's message across: end branding on cigarette packs. Rogue Films' Finn McGough directed the video, which was completely unscripted.