Canvas : Olympia

The crisis is a moral crisis.

Published On
Aug 13, 2012

Editor's Pick

For TV channel Canvas, Belgian agency Make Lemonade and directorial collective Lionel Goldstein tell the story about a family of Greek discus players. The ad stars Petros Evagelatos, a Greek athlete who will probably take part in the Rio Olympics in 2016, and his father, who was also in his heyday a discus player. The routine that Evagelatos goes through -- using plates as discuses, throwing them, then bringing them back to mend them and trying again -- is used as a metaphor for the Greek economy, and for the perseverance of the Greek people.

Because after the Games are over, the problems of the economic situation come back into focus -- and Canvas is there to cover them.

Credits

Date
Aug 13, 2012
Brand:
Canvas
Client:
Canvas
Agency:
Make Lemonade
Director:
Lionel Goldstein

Need a credit fix? Contact the Creativity Editors

Project Type