Lionsgate has gone live today with an immersive site for its movie version of The Hunger Games (which is out on Friday 23rd March). The site, The Capitol Tour, uses HTML5 video to give visitors the experience of 'arriving' in the Capitol, the fictional city where the brutal Hunger Games are held. There are hidden features for fans to discover, and visitors can also link via Facebook to bring their friends into the site too.
In a partnership with Microsoft, the site also acts as a promotional tool for Internet Explorer version 9. On arrival, visitors are informed that the site is viewed best in IE9 (although it can be viewed via other browsers). Digital agencies Ignition Interactive and The Nerdery worked on the development of the site.