Hotels.com Spokesguy Captain Obvious Joins the Presidential Race
Because Everyone Else Doesn't Seem So Fit
Editor's Pick
Captain Obvious, the Hotels.com mascot who's kind of like a walking, talking dad joke, will be joining the 2016 presidential race -- by running across the entire country.
The proud master of the strikingly clear believes he is fit to win the race. Why? "I've seen the other candidates," he says in a new ad via CP&B. "They don't seem very fit at all."
He makes his "official" announcement in a national TV spot broadcast tonight, and then viewers will be able to follow his campaign over the coming months at CaptainObviousRunsForPresident.com and through social media via @CaptainObvious and #ObviousPresident.
All the while, he'll be promoting Hotels.com, of course, because it's "simple and easy" and he will need a place to sleep at night on the "running" trail.
So what's the campaign tie-in here? According to the agency, Hotels.com estimates that presidential candidates can spend more than $405,000 on hotel lodging during the 2016 primaries and caucuses, but if they were Hotels.com rewards members, they could save more than $40,000. Rewards members get a free night for every ten nights they book through the site.
Hotels.com is the latest marketer to jump on the campaign trail. Captain Obvious faces competition, for example, from "House of Cards" frontman Frank Underwood. JetBlue also just debuted an election-themed stunt that shows how difficult candidates can be compared to its own passengers.
Credits
- Date
- Feb 22, 2016
- Brand :
- Hotels.com
- Client :
- Hotels.com
- Agency :
- Crispin Porter Bogusky
- Chief Creative Officer :
- Ralph Watson
- Vice President/Executive Creative Director :
- Matt Talbot
- Executive Technology Director :
- Harold Jones
- Creative Director :
- Brian Friedrich
- Associate Creative Director :
- Jexy Holman
- Associate Creative Director :
- Nuno Teixeira
- Senior Interactive Developer :
- Mai Hoang
- Designer :
- Dominic Scariano
- Vice President/Executive Producer, Interactive :
- Jesse Jones
- Interactive Producer :
- Dan Corken
- Integrated Head of Video :
- Kate Hildebrant
- Vice President, Executive Producer :
- Sloan Schroeder
- Junior Producer of Video :
- Rachel Noonan
- Integrated Video Producer :
- Addison Born
- Junior Producer of Interactive :
- Morgan Burrows
- Associate Director, Architecture :
- Benjamin Sterling
- Technical Lead :
- Tim Svensen
- Associate Experience Director :
- David Irons
- Production Company :
- Caviar
- Director :
- Ruben Fleischer
- Director, Photography :
- Ken Seng
- Executive Producer :
- Jasper Thomlinson
- Executive Producer :
- Kim Dellara
- Edit Company :
- Plus Productions
- Director, Photography :
- Ryan Simpson
- Editor :
- Lawrence Young
- Editor :
- Andrew Ratzlaff
- Assistant Editor :
- Bryce Harvey
- Post Executive Producer :
- Andrea Krichevsky
- Post Senior Producer :
- Lennon Barnica
- Post Production :
- Method Studios
- Producer :
- Cara Lehr
- Flame Artist :
- Wensen Ho
- Quality Assurance :
- Hook QA
- Music Company :
- Jingle Punks
- Music Track and Artist :
- Hail to the Chief, The British Grenadier
- Audio Finishing Company :
- Lime Studios
- Audio Engineer :
- Mark Meyuhas
- Audio Engineer :
- Matt Miller
- Audio Producer :
- Susie Boyajan
- Telecine Company :
- Company 3
- Telecine Artist :
- Siggy Ferstl
- Telecine Producer :
- Matt Moran
- Executive Vice President/Managing Director :
- Danielle Whalen
- Account Director :
- Sarah Castner
- Content Supervisor :
- Brice Tomlinson
- Content Supervisor :
- Kelly Boyer
- Content Manager :
- Alyssa Fitterer
- Content Manager :
- Ilyssa Schwartz
- Group Director, Strategy :
- Dean McBeth
- Business Manager :
- Natalie Greenman
- Executive Business Affairs Manager, Interactive :
- Lydia Tirpak
- Vice President, and General Manager :
- Josh Belkin
- Senior Director, Brand Marketing :
- Mike Wolfe
- Director, Advertising :
- Nick Hayes
- Senior Brand Manager :
- Melissa Postier
Need a credit fix? Contact the Creativity Editors
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