Where Is R2-D2? Verizon Starts a Droid Hunt to Celebrate Star Wars Day
Stalk Jawas to Win Prizes
May 04, 2015
To celebrate May 4, better known in nerd world as Star Wars Day, Verizon has started a social media droid hunt #CapturetheDroid in New York City and across the States.
A series of cute films including the above, this and this one, promote the hunt and show how Jawas have captured our favorite droid, R2-D2 and are threatening to sell him to the Empire. It's up to fans to find him by following @VerizonWireless on Twitter, where they can pick up clues. When they think they know where he is, they can input the info on a dedicated site for a chance to win exclusive Star Wars goods, Droid Turbo devices and even a trip ot Comic-Con in San Diego.
The campaign is also being supported by wild posting and events in NYC.