Where Is R2-D2? Verizon Starts a Droid Hunt to Celebrate Star Wars Day
Stalk Jawas to Win Prizes
Editor's Pick
To celebrate May 4, better known in nerd world as Star Wars Day, Verizon has started a social media droid hunt #CapturetheDroid in New York City and across the States.
A series of cute films including the above, this and this one, promote the hunt and show how Jawas have captured our favorite droid, R2-D2 and are threatening to sell him to the Empire. It's up to fans to find him by following @VerizonWireless on Twitter, where they can pick up clues. When they think they know where he is, they can input the info on a dedicated site for a chance to win exclusive Star Wars goods, Droid Turbo devices and even a trip ot Comic-Con in San Diego.
The campaign is also being supported by wild posting and events in NYC.
Credits
- Date
- May 04, 2015
- Brand :
- Verizon
- Client :
- Verizon
- Agency :
- McGarryBowen-New York
- Chief Creative Officer :
- Mark Koelfgen
- Executive Creative Director :
- Cliff Skeete
- Creative Director :
- Pete Williams
- Associate Creative Director :
- Michael Camarra
- Associate Creative Director :
- Laz Marquez
- Senior Copywriter :
- Peter Min
- Copywriter :
- Grant Cohen
- Art Director :
- Alex Shelley
- Managing Director, Content Production :
- Dante Piacenza
- Director, Content for Emerging Platforms :
- Paisley McCaffery
- Producer Assistant :
- Lauren Lampasi
- Managing Director :
- Liz Whittaker
- Senior Digital Producer :
- Toni Hsu
- Senior Digital Producer :
- David Kincaid
- Junior Digital Producer :
- Cara Gibson
- Executive Planning Director :
- Kim Bates
- Group Planning Director :
- Natalie Puccio
- Associate Strategy Director :
- Tziona Katz
- Brand Planner :
- Wei Wong
- Group Director, Marketing Science :
- Klaus Schlechner
- Senior Analyst :
- Nicole Murakami
- Analyst :
- Tani Hochestein
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