'There's an Easier Way': Jeep Creates Carabiners in the Shape of its Cars

Leo Burnett Moscow Reaches Sports Enthusiasts

Published On
Apr 17, 2014

Editor's Pick

Here's a direct advertising campaign with a twist. To reach extreme sports enthusiasts -- often the same type of adventure-seekers that like Jeep -- Leo Burnett Moscow handed out Jeep-shaped alpinist carabiners to customrs inside climbing and hiking stores. Each one came with embossed with the line "There's an easier way to get there," with an invitation to take a test drive in Jeep Territory, an off-road testing ground.