A Roof For my Country : Cardiotronic

A machine that looks inside your heart.

Published On
Dec 11, 2011

Editor's Pick

To get people to donate money to charity Roof For My Country, Y&R Peru created a machine that looked at your heart. For the price of a coin, "Cardiotronic" looked at your heart and found that you were using it for many things: Forgiving your boyfriend, "liking" stuff on Facebook. But you still had space left over to help the homeless.

Credits

Date
Dec 12, 2011
Agency :
Young & Rubicam-Peru
Brand :
A Roof For my Country
Client :
A Roof For my Country
Executive Creative Director :
Flavio Pantigoso
Head of Art :
Christian Sanchez
Copywriter :
Daniel de Leon
Art Director :
Beto Noriega
Art Director :
Renzo Vasquez
Art Director :
Alejandro Bottas
Agency Producer :
Michel Motte
Production Company :
Senor Z
Director :
Senor Z
Executive Producer :
Senor Z
Producer :
Nilda Alejandra Castillo
Cardiotronic Creation :
Los Merida
Cardiotronic Technology :
Richard Rivera
Assistant Camera :
Juan Carlo Garcia
Assistant Camera :
Rodrigo Alarcon
Producer :
Jorge Prado
Data Manager :
Daniel Rodriguez
Post Production :
Tosta
Design :
Plan B
Sound Director :
Vinylo Sound
Sound Director :
Ricardo Nunez
Sound Producer :
Claudia Incio
Producer :
Carolina Catter
Client Approval :
Tarek Kahhat

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Project Type