Turn Sax-Playing Buzzkillers Back into Your Friends with Snickers

'You're not you when your hungry,' now bite-size

Published On
Jul 01, 2013

Editor's Pick

BBDO New York introduce a new iteration of the "You're Not You When You're Hungry" campaign, this time to promote Snickers Bites. Directed by MJZ's Craig Gillespie, the spot features a card-playing group of guys who find that one of their crew has turned into an annoying buzzkill -- like Kenny G, no longer making raucous jokes but instead regaling them with the strains of some sax music. Thank goodness for Snickers.

Credits

Date
Jul 02, 2013
Brand:
Snickers
Client:
Snickers
Agency:
BBDO-New York
Chief Creative Officer:
David Lubars
Senior Creative Director:
Peter Kain
Senior Creative Director:
Gianfranco Arena
Art Director:
Jason Stefanik
Copywriter:
Alex Taylor
Executive Producer:
Amy Wertheimer
Production Company:
MJZ
Director:
Craig Gillespie
Editing:
Mackenzie Cutler
Editor:
Ian MacKenzie
Mixer:
Tom Jucarone
Colorist:
Tim Masick

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Project Type