Levi's & Goodwill : A Care Tag for Our Planet

BBDO West turns the Levi's clothing care tag into a communications medium for Goodwill.

Published On
Oct 20, 2009

Editor's Pick

Starting next year, the Levi's care tag will become the vehicle for delivering an environmentally conscious message for Goodwill. BBDO West came up with a clever idea to include on Levi's instruction labels a recommendation to donate the clothing to charity once its owner tires of it.

The effort seeks to address the approximately 23.8 billion pounds of clothing and textiles that end up in U.S. landfills every year. The care tags will be seen starting January 2010 in Levi's retail and wholesale products and by Fall 2010 they'll appear on regional and global items.

Credits

Date
Oct 21, 2009
Brand:
Levi's & Goodwill
Client:
Levi's & Goodwill
Agency:
BBDO West
Executive Creative Director:
Jim Lesser
Executive Creative Director:
Jon Soto
Creative Director:
Mike Barti
Copywriter:
Mike Barti
Art Director:
Heward Jue
Art Director:
Melanie Barti
Print Producer:
Owen Bly

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Project Type