Homelessness Charity Turns A Bus Shelter Into A Source Of Heat In Frozen Vienna

Commuters Pay A Euro For Heat, To Raise Awareness Of Homelessness

Published On
Feb 12, 2014

Editor's Pick

There have been several examples of heat-giving bus shelters recently, from the likes of Coca-Cola in Sweden and the Greater Fort Lauderdale Convention & Visitors Bureau in New York. However, this is the first time we've seen it done for a charitable reason. Last autumn, the homeless people in Vienna's City Park were evicted. So charity Caritas decided to help. Agency DDB Tribal Vienna created an adshel that gave off heat every time someone put in one Euro. The idea was to raise awareness of the charity's work, and show that even a small contribution can make a difference. The slogan on the heated bars of the shelter translates as "Give Warmth."

Credits

Date
Feb 12, 2014
Agency:
DDB Tribal-Vienna
Brand:
Caritas
Client:
Caritas
Chief Creative Officer:
Eric Schffler
Copywriter/Art Director:
Mike Nagy
Copywriter:
Thomas Troppmann
Production:
MXR
Executive Creative Director/Production:
Lukas Grossebner

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