Johnsonville Introduces the Santa Claus of Sausage, Carl the Great Bratsgiver

Because Meat Needs a Hero Too

Published On
Aug 17, 2016

Editor's Pick

August 16 was National Bratwurst Day, or, to some meat lovers, "Bratsgiving." Johnsonville honored the holiday this year by introducing a veritable patron saint of sausage fans, Carl, the Great Bratsgiver.

Dubbed the "Santa Claus of Bratsgiving," Carl stars in a series of YouTube films and surprised the audience at a Bratsgiving Day celebration at a local YMCA in Kansas City Missouri. There, guests enjoyed story time hearing "The Legend of Carl, the Great Bratsgiver" storybook, and got to pose with the Great Bratsgiver himself.

As part of the campaign, Johnsonville made a donation to help renovate the Y's kitchen as part of the facility's larger expansion plans.

The campaign was created out of Droga5, which also serves as agency for the YMCA.


Aug 17, 2016
Brand :
Client :
Agency :
Chairperson :
David Droga
Chief Creative Officer :
Ted Royer
Group Creative Director :
Scott Bell
Associate Creative Director :
Chris Colliton
Associate Creative Director :
Kevin Weir
Junior Copywriter :
Gabe Sherman
Junior Art Director :
Gage Young
Executive Design Director :
Rob Trostle
Design Director :
Rich Greco
Designer :
Julia Gordon
Chief Creative Officer :
Sally-Ann Dale
Executive Producer :
Scott Chinn
Associate Broadcast Producer :
Jenna Alchin
Head of Interactive Production :
Niklas Lindstrom
Executive Interactive Producer :
Tasha Cronin
Associate Interactive Producer :
Alyssa Cashman
Social Producer :
Alice Tam
Head of Art Production :
Cliff Lewis
Senior Print Producer :
Rick Gutierrez
Junior Art Producer :
Nichole Katsikas
Senior Retoucher :
John Ciambriello
Global Chief Strategy Director :
Jonny Bauer
Group Director, Strategy :
Aaron Wiggan
Senior Strategist :
Marc Iserlis
Group Communications Strategy Director :
Brian Nguyen
Communications Strategist :
Kevin Wilkerson
Data Strategy Director :
Lily Ng
Group Account Director :
Julia Albu
Account Director :
Pat Rowley
Account Supervisor :
Kate Tyler Monroe
Associate Account Manager :
Camille Cheeks-Lomax
Project Manager :
Rayna Lucier
Group Marketing Director :
Ryan Pociask
Director, Integrated Marketing :
Jamie Schmelzer
Brand Communications Director :
Anthony Rammer
Creative Director :
Anthony Rammer
Senior Director, Marketing :
Ron Schroder
PR/Social Manager :
Stephanie Dlugopolski
Marketing Manager :
Stephanie Plehn
Production Company :
D5 Films
Director :
Brian Lannin
Director, Photography :
Brian Lannin
Line Producer :
Sara Vander Horn
Editorial Company :
D5 Studios
Editor :
Nick Ljubicich
Studio Coordinator :
CJ Trahan
Post Production :
D5 Studios
Sound Director :
Sonic Union
Mixer :
David Papa
Animator :
Jeremy Johnstone
Illustrator :
Marc Burckhardt
Illustrator :
Dan Craig

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