Carl's Jr and Hardee's Say Rivals' Food Tastes Like 'Diesel and Sadness' in Campaign for $5 All-Star Meals

Fast Food Chains Are Competing on Price

Published On
Sep 25, 2017

Editor's Pick

Carl's Jr. and Hardee's humorously troll competitors in new ads for the chains' $5 All-Star meals.

In spots that play heavily on value, the chains take aim at fast-food rivals like Subway--one spot, seen here, shows a guy in his basement guillotining what looks suspiciously like a $5 dollar sandwich from the sandwich seller.

Another ad talks about "playing dollar-menu bingo" and ending up with an un-appetizing looking "fish sandwich" while a third spot shows a man burning his mouth on a gas stastion burrito which "tastes like diesel and sadness."

The campaign is by 72andSunny and was directed by Eric Appel at Furlined.

The chains' new $5 All-Star Meals have been phased in at restaurants around the U.S. before a system-wide launch starting today marking the first national value promotion for both brands. The new strategy is being overseen by new CMO Jeff Jenkins.

Credits

Date
Sep 25, 2017
Brand:
Carl's Jr.
Client:
Carl's Jr.
Agency:
72andSunny
Chief Executive Offier:
Jason Marker
Chief Marketing Officer:
Jeff Jenkins
Senior Director of Brand Communication:
Harry Mulkey
Digital Director:
Meredith Martin
Founder, Creative Co-Chair:
John Boiler
Executive Creative Director:
Jason Norcross
Group Creative Director:
Josh Fell
Creative Director:
Helena Skonieczny
Creative Director:
Jed Cohen
Writer:
Matt Fink
Junior Designer:
Max Matesen
Chief Production Officer:
Tom Dunlap
Executive Film Producer:
Molly McFarland
Film Producer:
Skyler Courter
Group Brand Director:
Alexis Coller
Brand Director:
Michal David
Senior Brand Manager:
Ali Arnold
Brand Coordinator:
Makenna Magarity
Group Director, Strategy:
Scott Jensen
Director, Strategy:
Michael Lewis
Strategist:
Marquis Mahone
Junior Strategist:
Jennie Lee Grube
Partnerships Legal Director:
Amy Jacobsen
Partnerships Legal Director:
Keli Christy
Partnerships Legal Manager:
Georgette Bivins
Partnerships Coordinator:
Joseph Pereira
Production Company:
Furlined
Director:
Eric Appel
Director, Photography:
James Gardner
Executive Producer:
Jay Wakefield
Line Producer:
Darrin Ball
Editorial:
HECHO EN 72
Editor:
Thomas MacVicar
Assistant Editor:
Michael Bell
Executive Producer:
Saima Awan
Producer:
Gail Butler
Visual Effects and Finish:
Jamm Visual
Lead Compositor:
Mark Holden
Flame Artist:
Jake Montgomery
Flame Artist:
Brian Hajek
CG Artist:
Brian Burke
Producer:
Ashley Greyson
Executive Producer:
Asher Edwards
Color Grading:
Apache
Colorist:
Shane Reed
Color Assistant:
Quinn Alvarez
Color Assistant:
Rigoberto Madrigal
Producer:
Caitlin Forrest
Music:
Riptide
Producer:
Dan Silver
Composer:
Dan Silver
End Tag Sound Design:
Human Music
End Tag Sound Design:
Sound Design
Composer/Sound Designer:
Daryl Pinsdorf
Composer/Sound Designer:
Mike Jurasits
Creative Lead:
Andrew Bloch
Producer:
Craig Caniglia
Executive Producer:
Jonathan Sanford
Sound Design:
HECHO EN 72
Sound Design:
Jeff Fuller
Sound Engineer:
Mike Leone
Final Mix:
HECHO EN 72
Mixer:
Jeff Fuller
Mixer:
Jesse Herrera
Assistant Mixer:
Mike Leone
Senior Audio Producer:
Erin Reilly
Coordinator:
Angela Scherrah

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Project Type
Tags