Carnegie Hall

Website

Published On
Jan 15, 2021

Description

For over 127 years, Carnegie Hall has brought the transformative power of music to people everywhere. Looking towards the future, they sought a partner who could help audiences think beyond the Hall and access online and IRL experiences, no matter where they are in the world.

We started by researching target audiences—attendees, members, patrons, and donors—to inform our roadmap for audience engagement and member growth. Then, we created a multi-channel audience acquisition strategy to help bridge the gap between online and offline, optimize monetization offerings, and enhance partnership opportunities. We also created a new design system and overhauled the website to help the brand capture new and younger audiences, while deepening existing relationships.

Our work with Carnegie Hall helped reposition the organization for the modern music fan while driving attendees, new memberships, and strengthening existing relationships. The result was a 57% increase in YoY membership subscriptions.

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Credits

Date
Jan 15, 2021
Agency :
Ready Set Rocket
Client :
Carnegie Hall
Executive Creative Director :
Aaron Harvey
Creative Director :
Cole Sletten
Art Director :
Anastasia Kuznetsova
Designer :
Siena Tan
Technical Director :
Gareth Price
Front End Developer :
Melissa Clausse
Executive Digital Strategy :
Alex Lirtsman
Senior Strategy :
Shota Iyobe
Executive Account Strategy :
Lauren Nutt Bello
Digital Producer :
Danielle Steck

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Project Type