Carsa : Sexual Assault Poster

Team up for a cause.

Published On
Jan 26, 2012

Editor's Pick

This print effort out of BBDO New York enlisted a unique kind of team to promote the mission of the CARSA Niagara Region Sexual Assault Centre. The campaign was inspired by the insight that a person who suffers sexual abuse at a young age is more likely to suffer other unsavory consequences, like depression, violence and drug addiction. The agency approached various organizations like substance abuse programs and mental health institutions to feature the woman shown in a Niagara ad in their own advertising--to communicate that she could easily end up the poster-figure for their own various causes. The posters were displayed together for added impact. The campaign is ongoing, with more institutions and programs joining each day. Check out the various ads below.

Credits

Date
Jan 26, 2012
Brand:
Carsa
Client:
Carsa
Agency:
BBDO-New York
Chief Creative Officer:
David Lubars
Creative Director:
James Clunie
Copywriter:
Chris Beresford-Hill
Copywriter:
James Clunie
Art Director/Designer:
James Clunie
Photographer:
Billy Seigrist

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Project Type