A light-hearted looking spot done by French coffee brand Carte Noire for Breast Cancer Awareness Month proves that the French can even do ads for breast screenings stylishly.
The film, by BETC Paris, features famous French personalities such as singer Micky Green, underwear designer Chantal Thomass and musician Yelle, each posing with an object representing their favourite nickname for their breasts. They range from the more familiar -- melons, fried eggs, pears -- to the less expected, like sirens and satellites. Their poses are set to the catchy original soundtrack, performed by Yelle.
Though it might look like a pop video, it ends with a serious message: we might all have different nicknames for ours, but if we want to keep them we should look after them.
Directed by Control Films directorial trio M.A.L., the campaign encourages women to get regular breast screenings and asks them to post their own pictures on social media under #AuNomDesSeins (in the name of breasts) in order to spread the word.