Carter’s celebrates parents rising to the challenge

Published On
Nov 09, 2021


Baby brand Carter’s, along with new agency partner Venables Bell & Partners, has just launched a new brand campaign to remind parents and caregivers of their strength and resilience. The brand’s “Made for This” campaign celebrates how parents rise to all of the challenges, fears and doubts that inevitably surface in the earliest days with a newborn.

The first spot in the campaign, “Voicemail from Mom,” highlights bath time, as a new mom conquers her nerves as she embarks on the sacred bathing ritual while a touching voicemail from her own mother plays over the scene. Carter’s and VB+P teamed up with production company Stink and director Eliot Rausch.





Nov 09, 2021
Production :
Stink Films
Client :
Agency :
Venables Bell & Partners
Director :
Eliot Rausch
Director of Photography :
Michael Cambio Fernandez
Executive Producer :
Elizabeth Minzes
Head of Production :
Ari Schneiderman
Producer :
Ben Latimer
Producer :
Robyn Moskow
Creative Producer :
Matt Miller
Creative Producer :
Matt Keats
Art Director :
Ellie Alibbadi
Creative Writer :
Collin Smith

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