You Can Only Pay for These Concert Tickets with Your Hair

Casa de la Amistad Finds Innovative Way to Get Wigs for Kids with Cancer

Published On
May 30, 2014

Editor's Pick

In Mexico, Ogilvy and Mather comes up with an innovative way to get the hair needed to make wigs for kids from low-income families that have cancer. They went to the one demographic with lots of people with very long hair -- rock music fans. The agency, working the Casa de la Amistad, created The Hairfest, a rock concert where the only way to get in was to pay with your hair.

Credits

Date
May 30, 2014
Brand:
Casa de la Amistad
Client:
Casa de la Amistad
Agency:
Ogilvy & Mather-Mexico

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Project Type