New York Lottery : Cash Kaleidoscopes

Dollar art.

Published On
Oct 03, 2012

Editor's Pick

DDB New York created an outdoor and print campaign for the New York Lottery that creates a "cash kaleidoscope" out of a pattern of dollar bills. The agency worked with artist Mark Wagner to create the hand-cut campaign, which involved cutting the bills into tiny slivers, and staggering them through the pattern. It promotes the NY Lottery's Money Vault Multiplier scratch card.