New York Lottery : Cash Kaleidoscopes
Dollar art.
Published On
Oct 03, 2012
Editor's Pick
DDB New York created an outdoor and print campaign for the New York Lottery that creates a "cash kaleidoscope" out of a pattern of dollar bills. The agency worked with artist Mark Wagner to create the hand-cut campaign, which involved cutting the bills into tiny slivers, and staggering them through the pattern. It promotes the NY Lottery's Money Vault Multiplier scratch card.
Credits
- Date
- Oct 04, 2012
- Brand :
- New York Lottery
- Client :
- New York Lottery
- Agency :
- DDB-New York
- Chief Creative Officer :
- Matt Eastwood
- Executive Creative Director/Head of Art :
- Menno Kluin
- Creative Director :
- Rich Sharp
- Creative Director :
- Mike Sullivan
- Art Director :
- Matt Knapp
- Copywriter :
- John Downing
- Designer :
- Juan Carlos Pagan
- Designer :
- Brian Gartside
- Retoucher :
- John Cason
- Artist :
- Mark Wagner
- Project Management :
- Julie Evcimen
- Print Production :
- Christie Dwyer
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Project Type
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