German Spot By Fallon Aims To Create Quirky Positioning
Sep 23, 2013
Mondelez-owned snack brand Mikado is aiming to create a quirky positioning in this new commercial for the German market. The re-launch campaign, out of Fallon London, features the tag "Effortlessly Original." Directed by Canada out of Partizan, it takes place in a scene strikingly reminiscent of Heineken's "Legendary" spots. In it, a slick hero drops into casino by parachute to spring a new kind of fun on the gambling crowd. But perhaps the good time won't be that intoxicating because this is chocolate and cookies we're talking about.