Not Your Usual Casino Customer

German Spot By Fallon Aims To Create Quirky Positioning

Published On
Sep 23, 2013

Editor's Pick

Mondelez-owned snack brand Mikado is aiming to create a quirky positioning in this new commercial for the German market. The re-launch campaign, out of Fallon London, features the tag "Effortlessly Original." Directed by Canada out of Partizan, it takes place in a scene strikingly reminiscent of Heineken's "Legendary" spots. In it, a slick hero drops into casino by parachute to spring a new kind of fun on the gambling crowd. But perhaps the good time won't be that intoxicating because this is chocolate and cookies we're talking about.


Sep 23, 2013
Agency :
Brand :
Client :
Executive Creative Director :
Santiago Lucero
Creative Director :
Sam Hibbard
Creative Director :
Dan Watts
Creative :
James Harrop
Creative :
Michael Micetich
Producer :
Alex Honnor
Director :
Production Company :
Producer :
Miranda Johnstone
Editor :
Dominic Leung
Editorial Company :
Post Production :
Big Buoy
Post Producer :
Barny Wright
Music :
Takeshi Teurachi
Song :
Summer Boogaloo
Sound Director :

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