Not Your Usual Casino Customer
German Spot By Fallon Aims To Create Quirky Positioning
Published On
Sep 23, 2013
Editor's Pick
Mondelez-owned snack brand Mikado is aiming to create a quirky positioning in this new commercial for the German market. The re-launch campaign, out of Fallon London, features the tag "Effortlessly Original." Directed by Canada out of Partizan, it takes place in a scene strikingly reminiscent of Heineken's "Legendary" spots. In it, a slick hero drops into casino by parachute to spring a new kind of fun on the gambling crowd. But perhaps the good time won't be that intoxicating because this is chocolate and cookies we're talking about.
Credits
- Date
- Sep 23, 2013
- Agency :
- Fallon-London
- Brand :
- Mikado
- Client :
- Mikado
- Executive Creative Director :
- Santiago Lucero
- Creative Director :
- Sam Hibbard
- Creative Director :
- Dan Watts
- Creative :
- James Harrop
- Creative :
- Michael Micetich
- Producer :
- Alex Honnor
- Director :
- Canada
- Production Company :
- Partizan
- Producer :
- Miranda Johnstone
- Editor :
- Dominic Leung
- Editorial Company :
- Trim
- Post Production :
- Big Buoy
- Post Producer :
- Barny Wright
- Music :
- Takeshi Teurachi
- Song :
- Summer Boogaloo
- Sound Director :
- Wave
Need a credit fix? Contact the Creativity Editors
Project Type