Not Your Usual Casino Customer

German Spot By Fallon Aims To Create Quirky Positioning

Published On
Sep 23, 2013

Editor's Pick

Mondelez-owned snack brand Mikado is aiming to create a quirky positioning in this new commercial for the German market. The re-launch campaign, out of Fallon London, features the tag "Effortlessly Original." Directed by Canada out of Partizan, it takes place in a scene strikingly reminiscent of Heineken's "Legendary" spots. In it, a slick hero drops into casino by parachute to spring a new kind of fun on the gambling crowd. But perhaps the good time won't be that intoxicating because this is chocolate and cookies we're talking about.

Credits

Date
Sep 23, 2013
Agency :
Fallon-London
Brand :
Mikado
Client :
Mikado
Executive Creative Director :
Santiago Lucero
Creative Director :
Sam Hibbard
Creative Director :
Dan Watts
Creative :
James Harrop
Creative :
Michael Micetich
Producer :
Alex Honnor
Director :
Canada
Production Company :
Partizan
Producer :
Miranda Johnstone
Editor :
Dominic Leung
Editorial Company :
Trim
Post Production :
Big Buoy
Post Producer :
Barny Wright
Music :
Takeshi Teurachi
Song :
Summer Boogaloo
Sound Director :
Wave

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Project Type