Volkswagen : Cat & Bird

Auto obsession.

Published On
Jul 14, 2011

Editor's Pick

As part of its 'Fall in Luxury' campaign, whose TV work, Sleepwalker, shows a man obsessed by his VW Touareg, DDB Sydney created a series of print executions that also encapsulate the car's magnetic powers.

In one ad, a cat and bird sit side by side on the hood, mesmerized by the car. In another a man stops in his tracks to stare at it on a crosswalk, while another execution shows every car in the street for sale except the Touareg.