Anti-smoking organization Truth has found a new reason to throw the cigarettes in the trash; they're dangerous to your cat, and therefore to the future of the internet.

Its latest ad, premiering during this weekend's Grammy Awards, makes the point that cats are twice as likely to get cancer if their owners smoke, and urgse us to prevent #CATmageddon. Of course it wouldn't be an ad about cats without some funny cat footage, so famous cat video stars, including Pirate Cat, Aaron's Animals, Keyboard Cat, Lil Bub and more, help spread the message.

The spot, which is aimed at teens, is accompanied by a social campaign featuring even more online felines.