Adidas : The Cautionary Tale of Ebenezer Snoop
A Christmas Carol. F'realz.
Editor's Pick
"A Christmas Carol" gets a revamp in Adidas' 2012 holiday campaign, "A Cautionary Tale of Ebenezer Snoop," featuring Snoop Lion (nee Dogg) and a host of other celebs, from David Beckham, to Derrick Rose, to Stan Smith and Andy Murray. Conceived by Sid Lee, with production out of Jimmy Lee, the campaign includes this online film, with illustrations by Beavis and Butthead's JJ Sedalmaier, about a Snoop Lion without any holiday spirit. The rapper, alongside skateboarder Mark Gonzales, captains the story.
At the end of the film, viewers are invited to find out how Scrooge-like they really are, via a Facebook app on the Adidas page. The app uses Facebook data to create a personalized film, and lets you redeem yourself by sending Christmas cards to friends -- with an Adidas discount attached.
Credits
- Date
- Nov 26, 2012
- Brand :
- Adidas
- Client :
- Adidas
- Agency :
- Sid Lee
- Director :
- Jake Szymanski
- Executive Creative Director :
- Kris Manchester
- Creative Director :
- Charles Hall
- Creative Director :
- Brandon Pierce
- Art Director :
- Jamie Gurnell
- Writer :
- Brad Getty
- Production Company :
- Caviar
- Animator :
- J. J. Sedelmaier
- Production Company :
- Jimmy Lee
- Editor :
- Louis-Philippe Charette
- Colorist :
- Drew Downes
- Post Production :
- Mass Market
- Designer :
- Marc-Andre Dandurand
- Executive Producer :
- Josh Reynolds
- Producer :
- Janie Delorme
- Web Producer :
- Pier-Luc Beaulieu
- Sound Design :
- Machine Head
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