Celebrations : Gymnastics

Schadenfreude means candy

Published On
Apr 11, 2011

Editor's Pick

It's all about delighting in the misfortunes of others in this print campaign for Mars' Celebrations brand - designed to demonstrate that celebratory candies aren't just for festive occasions.

Two gymnasts secretly celebrate another's fall; parents wave their son off to college with secret glee and schoolkids delight in an accident that means they can't ride the schoolbus.

Credits

Date
Apr 11, 2011
Brand:
Celebrations
Client:
Celebrations
Agency:
CLM BBDO-Paris

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Project Type