Until New Year's we'll be counting down the best creative ideas of the year in TV/Film, Print/Outdoor/Design and Interactive (IX)/Integrated/Social as our picks of the day.
At #9 in print/OOH/design, diversity was a huge theme in 2015, and advertisers seemed to wholeheartedly embrace atypical spokesmodels. In January, we (along with what seemed like the rest of the world) were speechless when fashion house Celine and its Creative Director Phoebe Philo selected Joan Didion as the face of its new campaign. The idea was so unexpected, yet so perfect for the brand in that Ms. Didion, girl crush to many and epitome of understated cool, smarts and sophistication, is the historical embodiment of all that Celine aspires to be. It doesn't hurt that she also wears its clothes.
That ad, of course, was just one example of advertisers' changing views. More recently, in another much-praised move, for its annual calendar, Pirelli decided to forego its expected bombshells for women with a more well-rounded, dimensional beauty, such as comedian Amy Schumer and Director Ava Duvernay, both featured in our Creativity 50 this year.
Fashion brand Celine, under the direction of designer Phoebe Philo, has tapped literary icon Joan Didion to front its new ad campaign, causing the fashion world to gush with excitement. Many have praised the casting choice, saying that Ms. Didion, a prominent figure in the new journalism movement, perfectly embodies the sophisticated cool of the brand. Not only is Ms.Didion known for capturing painful emotional experiences, she cuts a stylish figure herself -- she famously wrote about her packing list, for example, in the lead piece of her essay collection The White Album.
Calvin Klein, on the other hand, tapped Justin Bieber to be the face and pecs of its new campaign.