This App Encourages Kids to Read Before They Play on Their Smart Device

Cengage Learning Developed 'Read On' for Mexican Children

Published On
May 18, 2016

Editor's Pick

Today's kids love playing on smart devices -- reading, not so much. According to a Unesco study, some children spend up to four hours on a tablet but less than one minute reading each day. So, to encourage children to read in Mexico, where literacy rates are low, educational organization Cengage developed an app that ensures they get in some valuable reading time as well as playing their games.

With the Read On app, every time a child turns on their device, instead of seeing the home screen, they see a page of a children's book. In order to get to the home screen, they have to read it -- and, understand it. To prove they've done so, when they have finished the page they must answer a simple question to fully unlock the device. The app also allows parents to monitor the child's progress -- how much they're reading, how fast, and how long they're spending on the device.

The app was developed in collaboration with National Geographic Learning and agency FCB, whose New Zealand and Mexico offices both worked on the project. It was developed for Mexico but will be available worldwide.

Credits

Date
May 18, 2016
Brand:
Cengage Learning
Client:
Cengage Learning
Agency:
FCB - Mexico/New Zealand
Regional Executive Creative Director:
James Mok
Executive Creative Director:
Tony Clewett
Creative:
Matt Williams
Creative:
Freddie Coltart
Creative Services Director:
Jenni Doubleday
Agency President:
Eric Descombes
Executive Creative Director:
Humberto Polar
Creative Director:
Federico Macko
Producer:
Julio Csar Lpez
Producer:
Hctor Mndez
Account Manager:
Victoria Boisbouvier
Head of Content:
Pip Mayne
Producer:
Sonali De Silva
Editor/Motion Designer:
Corban Koschak
Head of Motion:
Blair Walker
Head of Design:
Blair Walker
Head of Media:
Angela Spain
Activation and Social Network Content:
Angela Spain
Corporate Communications Manager:
Stephanie Sipe
Senior Account Director:
Joanna James
Digital Creative Director:
Matt Barnes
Executive Digital Producer:
James McMullan
Lead Interactive Designer:
Andrew Jackson
Senior Digital Designer:
Martin Paunov
Developer:
Rush Digital Ltd
Chief Technical Officer:
Danushka Abeysuriya
Global Account Manager:
Ghanum Taylor
Lead Developer:
Adrian Van Nierop
Producer:
Robert Godoy
Production Company:
Zombies TV
Production Company Producer:
Eric Tapia
Production Company Producer:
Armando De La Pea
Director, Photography:
Manolo Velasco

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