Dell Paves the Road to Self(ie) Improvement
Y&R and VML New York Help the Company Launch Its 'Learning Meets Doing' Campaign
Editor's Pick
Students' summer holidays have just begun, but back-to-school creep is already upon us. Dell jumps on it with this social-media driven campaign targeting teens in the US, Brazil, India and China.
The company kicks off its 'Learning Meets Doing' campaign by speaking its intended audience's language. In this initial spot, titled 'Selfie,' Dell presents a self(ie)-involved young woman whose passion for mobile device photography moves her to found the 'Center for Selfie Improvement.'
The ad, like some of Intel and Dell's more recent ones, uses unconventional storytelling to illustrate technology's role in and out of hyper-productive situations. Regularly updated micro-content sharing just that will be appearing on YouTube, Twitter, Instagram, Facebook and, most prominently, Tumblr. It will also be supported with pre-roll and banner ads
As summer blockbuster season commences, 15, 30 and 60-second versions of this spot will be running online as well as in movie theaters.
Credits
- Date
- Jun 26, 2014
- Brand :
- Dell
- Client :
- Dell
- Agency :
- Young & Rubicam-New York
- Chief Creative Officer :
- Jim Elliott
- Global Creative Director :
- Jim Radosevic
- Creative Director, Art Director :
- Alan Vladusic
- Creative Director/ Copywriter :
- Bruce Jacobson
- Group Creative Director :
- Hunter Eshelman
- Director :
- Adam Gunser
- Owner/Executive Producer :
- Phyllis Koenig
- Owner/Executive Producer :
- Preston Lee
- Executive Producer :
- Steve Wi
- Head of Production :
- Mamta Trivedi
- Line Producer :
- Pat Harris
- Director, Photography :
- Jac Fitzgerald
- Art Director :
- Marc Benacerraf
- Editor :
- John Piccolo
- Assistant Editor :
- Christian Oreste
- Executive Director :
- Laura Revlosky
- Audio Mixing :
- Mr. Bronx-David Wolfe
- Color Correction :
- Stephen Picano
- Visual Effects Flame Artist :
- Chris Davis
- Visual Effects Flame Artist :
- Bryan Rosenblum
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