Dutch insurer Central Beheer's humorous "Just Call Us" campaign last year celebrated its 30th anniversary, and it's still going strong, this time with a spot starring wrestler Hulk Hogan.
In the spot, by DDB & Tribal Worldwide Amsterdam, a family is on vacation on Florida when a thief snatches the woman's handbag. As he runs off, he's stopped in his tracks by Hogan, who apprehends him and performs a series of wrestling moves, to the delight of an adoring and cheering crowd. But in the final excitement, as Hogan is busy enjoying his moment of victory, he loses sight of the thief, who is able to make another getaway with the bag.
The spots, directed by Sven Super at In Case of Fire, ends with the long-running tagline, "Just Call Us."