A new campaign for the Central Park Conservancy taps stars including Whoopi Goldberg, Hank Azaria and Kristen Bell to literally give voice to the most beloved landmarks of the famous NYC public space. The effort, titled “The Park Needs Us,” comes from Pereira O’Dell and aims to raise awareness of the 40-year-old Conservancy's longstanding role as the park's caretaker organization while reminding the public of the critical role they can play through donation or volunteering.
Goldberg, as the Bethesda Fountain, says,“I know you wonder what it’d be like to be the most famous mountain in Central Park? Fabulous." The actor/comedian and host of "The View" goes on to encourage viewers to donate to the Conservancy.
Azaria, who's well-known as the voice of "The Simpsons" characters including Moe Szyslak and Chief Wiggum, lends his vocals to play the role of the Great Lawn, while Bell, famous for voicing the character Anna in Disney's "Frozen" franchise, among other things, plays a Central Park bench.
“There are few institutions that represent the stories of New York City quite like the iconic Central Park,” Mona Gonzalez, managing director of Pereira O’Dell said in a statement. “It's captured in our personal lives, in culture, in history. It's been an incredible journey seeing and sharing how deeply the Central Park Conservancy cares for the Park through their efforts to keep it vibrant and full of life, even in the toughest of times.”
The campaign is launching on May 17 and will be broadcast to New Yorkers in the spring and summer primarily through connected TV and online video, streaming audio, digital banners and paid social videos and posts.
Below are the other talents participating in the campaign, along with their roles.
- Patricia Clarkson as Bow Bridge
- Josh Gad as the Reservoir Running Track
- Wu Han of the Chamber Music Society of Lincoln Center as the North Woods
- Eduardo Vilaro of the Ballet Hispanico as Belvedere Castle