AMC's "Breaking Bad" is over, so what better way to cap off the series than to put a for sale sign on Walter White's Albuquerque home? To pay tribute to the end of the series, Mullen created this faux Craigslist post advertising the science teacher-turned-drug lord's New Mexico pad.
Mullen does the company's social media "and we knew the final episode of Breaking Bad was going to be a huge topic online this week," said Mullen Group Creative Director Tim Cawley. "The writer, Larry Fahey, is a huge fan of the show, and wrote the property description to include many sublte plot details recognizable to the show's viewership." Like, for example a "secret crawl space great fun for kids," and a garage big enough to accommodate a Pontiac Aztek and Chrysler 300. The ad also features a phone number to a Century 21 agent named Carol: 575-208-4399, who praises the caller for appreciating excellence -- just as her company does. For sheer tactical brilliance, this comes in at #7 in our best of integrated/interactive work of 2013.
Read more about the campaign in Behind the Work.