A couple hours ago, the brand with the help of its agency 360i joined the CES conversation by tweeting a solid black box and #CESBlackout. Afterwards, it then released another tweet with a pic of an empty glass and a few cookie crumbs, noting "Five Years Later, We're Still Good in the Dark."
Oreo, of course, is referring to its famous moment when the lights went out at the Superdome in New Oreleans during the third quarter of Super Bowl XLVII. It quickly released a post stating, "Power out? No problem. You can still dunk in the dark," which was retweeted 10,000 times within one hour.
Today's blackout and glass tweets, one-two hours afterwards, have been retweeted 68 and 70 times, respectively.