To have an effective campaign, we needed to connect with younger Millennials and older Gen Z consumers. The brand is already popular so our mission was to amplify engagement and drive excitement for André during the holidays.
Nick-named “hot mess”, we launched a Christmas sweater as “The Champagne of Sweaters” for André fans who are all about being extra and joining in on the holiday fun with friends and family.
The campaign drove outsize engagement on social media. The sweater became the “must have” holiday accessory for the target and the trade.