Garmin : The Champion of Personal Navigation
The Champion of Personal Navigation made a strong debut in his Super Bowl spot, but those seeking more information about the spandex-clad GPS hero need only navigate over to the Garmin microsite that went live over the weekend. Crafted with the same
Published On
Feb 04, 2007

Editor's Pick
The Champion of Personal Navigation made a strong debut in his Super Bowl spot, but those seeking more information about the spandex-clad GPS hero need only navigate over to the Garmin microsite that went live over the weekend. Crafted with the same "Power Rangers vs. Godzilla" sensibilities as the Fallon-created TV spot (mostly thanks to the '80s-style theme song by former Grim Reaper lead singer Steve Grimmett), the site offers up profiles of the Maposaurus and other "Driving Demons" like the Wirerannosaurus Mess, a music video and extended cut of the spot, and a ton of weird downloads (such as guitar tabs for Grimmett's disturbingly catchy ballad).
Credits
- Date
- Feb 05, 2007
- Group Creative Director :
- Brian Tierney
- Design/Art Director :
- Jason Strand
- Copywriter/Art Director :
- Mike Haeg
- Producer :
- David Annis
- Video Production :
- Jason Striegel
- Creative Support :
- Alix Johns
- Agency :
- Fallon-Minneapolis
- Flash Production :
- Blitz
- Client :
- Garmin
- Brand :
- Garmin
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Project Type