Anti-Bullying Charity Spams Twitter With Niceness From the 'NiceBot'

Effort by Deutsch Aims to Combat Negativity

Published On
Nov 10, 2015

Editor's Pick

The internet can be notoriously mean, and is a place where bullies thrive. So anti-bullying charity Champions Against Bullying decided to strike a blow for "niceness" online -- by spamming Twitter users with "nice" messages.

Using a specially-designed API, the charity's "NiceBot" has been programmed to pair one random nice message with one random Twitter user's handle. It sends a single message out as an @ reply, and then moves on to the next user on its list.

The campaign was created pro bono by Deutsch. The agency describes NiceBot in a statement as "the Mars Rover of kindness." Its goal is to "literally tweet one nice message to every single user of Twitter -- all 200 million of them."

Whether or not it's achievable, it's a nice idea. At the same time, several 3D-printed physical NiceBots have been sent to celebrity influencers (including Lady Gaga and Ellen DeGeneres) who have taken public stands against cyberbullying. Each NiceBot is powered by Raspberry Pi and equipped with a 4G connection and an LCD screen in the chest, and will live-tweet the nice messages as they go out in real time on Twitter.

Credits

Date
Nov 10, 2015
Brand:
Champions Against Bullying
Client:
Champions Against Bullying
Agency:
Deutsch

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Project Type
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