Bacon Will Completely, Totally Change Your Life, According to Maple Leaf
The Best Bargaining Chip
Published On
Jul 22, 2013
Editor's Pick
Maple Leaf Foods and Toronto-based agency, john st.tell mom's to retire idle threats and withering glares in the brand's latest bacon spot. A frustrated working mom whose family took her work around the house for granted learns that she (and bacon) can influence them more than she ever realize. In three shorter chore-related spots: "Making the Bed," "House Cleaning," and "Doing the Dishes," we see her wield her powers for (her own) good.
Credits
- Date
- Jul 22, 2013
- Brand :
- Maple Leaf Canada
- Client :
- Maple Leaf Canada
- Agency :
- john st-Toronto
- Creative Director :
- Stephen Jurisic
- Creative Director :
- Angus Tucker
- Copywriter :
- Jacob Greer
- Agency Producer :
- Anna Neilson
- Art Director :
- Denver Eastman
- Director :
- Will Beauchamp
- Director :
- Jamie Cussen
- Production Company :
- Aircastle Films
- Executive Producer :
- Will Beauchamp
- Executive Producer :
- Jamie Cussen
- Line Producer :
- Lauren Corber
- Editorial :
- Aircastle Films
- Editor :
- Anna Feldman
- Post Production :
- Susan Armstrong
- Post Production :
- Aircastle Films
- Casting :
- Jigsaw Casting
- Casting Director :
- Shasta Lutz
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